Hi, and welcome to Luv Aj! My name is Amanda Thomas and I’m the founder and designer for Luv Aj. I started my brand when I was 14 years old when my after school hobby of jewelry-making turned into a business by my senior year of high school. An internship with a local designer inspired me to work on my own creations, and after a chance encounter with a buyer at Fred Segal, they picked up my entire collection for their stores. And from there, Luv Aj was created! My name is Amanda Jane and my nickname is AJ. I used to sign everything ‘Luv Aj’, so it only seemed fitting to name my brand the same. After high school, I graduated from Otis College of Art and Design with a BFA in Graphic Design and interned for clothing designer Rachel Pally, celebrity stylist Cristina Erhlich, and was a graphic design intern at Who What Wear. These experiences and opportunities inspired me to pursue my love of jewelry even further and continue to grow my brand. Since I launched Luv Aj 18 years ago, we have been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world like Revolve, Shop Bop, ASOS, Nordstrom, etc. I was also added to the Forbes ’30 Under 30’ list in 2015 for my work as a jewelry designer. I believe jewelry tells a story and can instill a sense of confidence like no other accessory can. I make pieces that I personally love in the hopes that you will too. Quality and affordability is so important to me and the brand and I hope you can see that when you see the jewels. I want to continue to adorn the world in our bad ass bling + thank all you babes for your continued business and support! xx Amanda
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Discover the everyday elegance of the Luv Aj Emerald Ballier Huggies. Crafted in Silver, these delicate, yet bling-filled huggies are perfect for small everyday looks. Shine bright with their beautiful Green Emerald designs.
$93.00
Luv Aj's Emerald Ballier Huggies in Pink Silver are a great addition to any outfit, perfect for daily wear. The small size makes them comfortable and easy to wear without sacrificing on sparkle.
$93.00
These exquisite Luv Aj Emerald Ballier Huggies in Ruby Red and Silver are perfect for everyday wear. Made with delicate craftsmanship, these earrings will add a stunning touch to any look.
$161.00
Luv Aj's Pave Baby Amalfi Hoops in Blue Sapphire and Gold are the perfect statement piece. Expertly crafted from gold-plated brass and intricate pave stones, these delicate earrings are the perfect size for evening wear. Let them shine at your next formal event.
$161.00
These delicate yet practical Luv Aj Pave Baby Amalfi hoops, featuring green emerald stones set in gold, are the perfect choice for everyday wear. With a timeless design and luxurious detailing, these hoops are a must-have for any jewelry collection.
$161.00
Luv Aj's Pave Baby Amalfi Hoops are the perfect everyday earrings. Delicate and lightweight, they come in a great size that makes them suitable for a variety of occasions. Crafted with excellent craftsmanship, these hoops will make a beautiful addition to any ensemble.
$161.00
Luv Aj's Pave Baby Amalfi Hoops- Pink- Gold are the perfect complement to your daily wardrobe. With their delicate design and gold plating, these timeless hoops can take you from day to night with effortless sophistication. Enjoy lasting quality and eye-catching style that never fades.
$78.00
These Luv Aj - Pave Chain Link Huggies earrings make a subtle and stylish statement. Crafted in pink and gold, the pave chain link design is perfect for everyday wear and multiple piercings. Get a touch of sparkle with minimal effort.
$161.00
The Luv Aj Pave Baby Amalfi Hoops are a unique statement piece for any event. Crafted from lightweight plated brass and featuring a hint of emerald green, they are sure to catch the eye of any passerby. Perfect for day-to-day wear, these hoops are perfect for any wardrobe.